Sunday, May 1, 2011

Nokia and Navteq join forces

Nokia is working hard to regain lost market share. The first thing that the company did was to switch to another platform for high-end smartphones and Nokia and Microsoft have a final agreement, is no doubt in the near future to see Nokia products with a new face.

But not, of course, moving to Windows phone is very simple, because there are many other aspects, which must be corrected. This time things come to Navteq, Nokia's digital mapping subsidiary.

Internal memo from a Phone Scoop says that Nokia and Navteq decided to reorganize their companies and come together for a new project. This new layout will refer to their mapping and social networking services. So from 1 may, Tero Ojanpera of Nokia and Navteq CEO Larry Kaplan will start a new project that will change in the following three aspects:

New social location applications, services, and the experience of the developer for building brands win and eco-system together with Microsoft High value of the location of the content, enabling differentiated experiencesAnd advertising high-quality network start ecosystem through local trade for brands and merchants.

Well, this means that the social networks of Nokia services will develop in a single organization with Navteq. She is not only different services for Nokia devices and platforms Windows phone development, but will provide various services to other partners B2B Navteq.

The organizers of this project believe "they will drive the next generation of location and the possibility of trade for the entire industry."


View the original article here

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