Her every message for which Nokia preparing dire struggle in the market of the United States, taking into account the last are already flooded on Google's Android and Apple devices. However, the strategy, which the company wants to apply for winning the battle, that it was not clear to the President of Nokia Stephen Elop lifted the veil in an interview with Reuters, during his participation in the Conference in Barcelona.
According to Mr. Elop Nokia already developed a plan to push aside, its main competitors. The essence of the plan is strictly a gradual progress, even though it is not visible at first glance. What Nokia wants to play for the price of leading devices Windows Phone foothold on the market in the United States, after which is set to go to the second phase. And at this stage, Nokia will be based on a psychological effect known as a Halo-effect. However, it is difficult for other manufacturers very well with low system for the setting of prices for their own phones, like Nokia is planning to attract customers to its rivals is not very clear.
Even after the publication of certainly sufficient time, Stephen Elop you have developed a Plan B, where this time not the above Halo in the United States proves its value.
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